It's no secret that sustainability is a buzz word in fashion right now. And while we fully support brands striving to do better, the reality is this: making anything comes with an impact. More resources. More waste. More pressure on the planet.
We take a minimal-waste approach to pattern-making, ensuring every inch of fabric is used thoughtfully. We work with circular manufacturing processes wherever possible, prioritising innovation that protects our planet. We’ve stepped away from traditional wholesale models, partnering with like-minded suppliers to create pieces designed not just for now, but for always.
And beyond the clothes, every purchase from WNSDY directly and positively impacts people—our suppliers and their families, our teams, our charity partners—because fashion should do more than just exist. It should create meaningful change.
As a certified B Corp, WNSDY is part of a global movement using business as a force for good— meeting the highest standards of social and environmental responsibility to ensure our impact is as considered as our design.
That’s why, for us, sustainability isn’t a checkbox—it’s a mindset. It’s not just about materials, but about balance. About ensuring that what we create doesn’t just take, but gives back—to people, to communities, to the planet.
For WNSDY, that means questioning the way things have always been done. It means valuing the hands that make our clothes, investing in people, and designing with intention. It means making the most of what already exists, rather than producing just for the sake of it.
We’re not perfect—no one is. But we believe sustainability is about responsibility, across every decision, at every stage. It’s why how we design is just as important as what we design.
This, to us, is a better definition of sustainability. Thoughtful. Purposeful. Considered. We're here, doing our best - because the world doesn't need more. It needs better.
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